it is the same as a name appearing in the Registrar’s index of company names;
it is the same as that of a body corporate incorporated or established under an Ordinance;
in the opinion of the Chief Executive, its use would constitute a criminal offence; or
in the opinion of the Chief Executive, it is offensive or otherwise contrary to the public interest.
the definite article, where it is the first word of the name
(e.g. The ABC Limited = ABC Limited)
the ending words or expressions “company”, “and company”, “company limited”, “and company limited”, “limited”, “unlimited”, “public limited company”, their abbreviations, and the ending characters “公司”, “有限公司”, “無限公司” and “公眾有限公司”
(e.g. ABC Company Limited = ABC Limited = ABC Co., Limited; 甲乙丙有限公司 = 甲乙丙公眾有限公司)
type and case of letters, accents, spaces between letters and punctuation marks
(e.g. A-B-C Limited = a b c Limited)
The following words and their abbreviations will also be taken as the same:
“Hong Kong” = “Hongkong” = “HK”
“Far East” and “FE”
The Chief Executive’s approval is required for a company name which, in the opinion of the Chief Executive, would be likely to give the impression that the company is connected in any way with the Central People’s Government or the Government of the Hong Kong Special Administrative Region or any department of either government. Such names will be allowed only where it is considered there is a genuine connection with the Central People’s Government or the Government of the Hong Kong Special Administrative Region. The use of words such as “Department” (部門), “Government”(政府), “Commission”(公署), “Bureau”(局), “Federation”(聯邦), “Council”(議會), “Authority”(委員會), would in certain circumstances imply such a connection and will not normally be approved.